In the performing arts, photography is often the first and most powerful invitation to your audience – and it can determine whether they ever step through the door.

After 35 years behind the lens, I’ve come to see theatre photography as storytelling – choreography with a camera. Each image captures the fleeting magic of performance, that lives on long after the curtain falls.

Ask yourself this: Is the quality of a theatre publicity image representative of the quality of a production? The answer is probably No.