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Arts Marketing Services

Examples Click to enlarge

Services

MARKETING

Brand Strategizing

 

Trade Advertising

Creating print, radio, and TV ads
 

Media Sponsorships
Creating strategic relationships with media outlets


Grassroots Promotions
Facilitating distributions and swaps with other shows. Organizing promotional events that engage community groups


Email Marketing
Creating and delivering email campaigns while also building your email list


Event Planning
Promotional appearances, talkbacks with audience, opening parties and events

 

CREATIVE


Collateral Design and Production
Including flyers, brochures, direct mail, posters, banners and playbills

Ad Design and Production
Including print, digital, eblasts, and outdoor signage


Copywriting


Merchandise Design and

Production


Website Design

Video Promos
Backstage and behind the scene videos for websites and social media promotion

Publicity Photography
A good photo makes the difference between getting press placement or not.


Headshots


Production Photography

 

PUBLICITY

 

Press Releases
Writing and implementing strategic press releases and PSAs to draw press interest


Editorial & Interviews
Negotiating with press outlets for pre-show coverage and reviews
Press & Web Calendar Listings
Placing timely listings to get noticed

ADVERTISING

Strategy
Delivering the right message with the right media to the right audience at the right time, across all forms of media, both traditional and digital


Media Planning
Creating a complete and strategic media plan and schedule based on your budget


Media Buying
Purchasing and placing all media in your plan
Analysis and Reporting
Evaluating what is or is not working in your media plan, why certain people are buying, and why others are not

 

 

 

SOCIAL MEDIA
 
Online Advertising

Page Creation and Maintenance
Providing support across all social platforms

Content Creation and Implementation
Follower/Fan Cultivation
Building your fan base and followers. Online contests and give-aways

Reporting
What’s working and who’s paying attention? How can that be leveraged