Arts Marketing Services

Every show needs an audience.

But an audience doesn't just come. You have to entice and captivate them. You have to convince them that nothing will keep them from those seats. Renowned for her award-winning arts marketing campaigns, Jana can connect all the dots with boutique marketing and publicity services designed just for you and your budget – to create the impact your production needs. We hold to a high standard of excellence and have the passion and skill to deliver.

Jana is one of the most professional and clever PR consultants I've worked with in three decades of show business.  — Rick Hawkins, Emmy-Winning Screenwriter & Playwright



Examples Click to enlarge



Brand Strategizing


Trade Advertising

Creating print, radio, and TV ads

Media Sponsorships
Creating strategic relationships with media outlets

Grassroots Promotions
Facilitating distributions and swaps with other shows. Organizing promotional events that engage community groups

Email Marketing
Creating and delivering email campaigns while also building your email list

Event Planning
Promotional appearances, talkbacks with audience, opening parties and events



Collateral Design and Production
Including flyers, brochures, direct mail, posters, banners and playbills

Ad Design and Production
Including print, digital, eblasts, and outdoor signage


Merchandise Design and


Website Design

Video Promos
Backstage and behind the scene videos for websites and social media promotion

Publicity Photography
A good photo makes the difference between getting press placement or not.


Production Photography




Press Releases
Writing and implementing strategic press releases and PSAs to draw press interest

Editorial & Interviews
Negotiating with press outlets for pre-show coverage and reviews
Press & Web Calendar Listings
Placing timely listings to get noticed


Delivering the right message with the right media to the right audience at the right time, across all forms of media, both traditional and digital

Media Planning
Creating a complete and strategic media plan and schedule based on your budget

Media Buying
Purchasing and placing all media in your plan
Analysis and Reporting
Evaluating what is or is not working in your media plan, why certain people are buying, and why others are not




Online Advertising

Page Creation and Maintenance
Providing support across all social platforms

Content Creation and Implementation
Follower/Fan Cultivation
Building your fan base and followers. Online contests and give-aways

What’s working and who’s paying attention? How can that be leveraged


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